What does capturing leads from ads mean?

It turns a click-to-message ad interaction into a conversation that reaches Message Pro through a connected channel, then organizes response, routing and follow-up inside the workspace.

Which ad channels are supported now?

This page covers Meta paths to WhatsApp, Messenger and Instagram when the required ad type, accounts and permissions are available. TikTok is coming soon.

How does AI work with these conversations?

It can be configured to reply using approved knowledge, ask qualification questions, update customer data, perform permitted actions and hand off to a teammate with context.

Does every advertising account connect automatically?

No. Requirements vary by provider, account type, country and permissions, so each customer connection is reviewed and configured.

From ad to conversation

Turn ad clicks into conversations your team can follow up

Connect click-to-message ads to channels enabled in Message Pro. The conversation reaches the team inbox and enters the response, qualification and routing flow configured for your use case.

Create your account and start Discuss the required setup

A customer service team handling a conversation from an ad

Message Pro Omni

Capture leads from ads

Available Meta destinations

WhatsApp · Messenger · Instagram

One operating flow

Team inbox, assignment and follow-up

AI configured for your needs

Reply, qualify, update data and hand off

A clear lead journey

From the ad click to team ownership

The goal is not only to receive a message. It is to bring it into an organized process that supports fast responses and clear team ownership.

The customer clicks the ad

They choose to start a conversation on the destination set in the click-to-message ad.

The conversation reaches Message Pro

The message appears in the connected inbox with the channel data and context that are available.

Response and qualification begin

AI or the team responds using the configured knowledge, rules and permissions.

The team owns the next step

The conversation is assigned to the relevant team with available context for sales or follow-up.

Ad and conversation channels

Connect a Meta ad to the channel your customer prefers

Final availability depends on the ad type, country, Meta and channel account permissions, and provider requirements. We review these requirements during setup.

Available for setup

Start a WhatsApp conversation from a Meta ad.

Channel details

Available for setup

Messenger

Route the ad interaction to Messenger.

Channel details

Available for setup

Instagram

Receive Instagram messages generated by the ad.

Channel details

Coming soon

TikTok

TikTok is shown only as an upcoming channel. Messaging-ad details and connection requirements will be published when the integration launches.

AI in the ad workflow

A fast reply that goes beyond an auto-response

The AI agent, its knowledge and permitted actions are configured per customer. It can handle the start of a conversation and hand it to the team when human input is needed.

Explore AI agents

Reply with approved knowledge

Provide initial answers based on your product, service and instructions.

Clear qualification questions

Collect the required information before the conversation reaches the team.

Update customer data

Update permitted fields and labels according to the configuration.

Human handoff with context

Move the conversation to the relevant teammate or team with available history.

Sales team operations

Every conversation has an owner, context and next step

Conversations enter the shared inbox instead of remaining scattered across channel accounts. The team can assign work, add private notes and labels, and follow the available conversation history.

What is required for setup?

Channel and advertising accounts with the permissions required by their provider.
The inbox and team responsible for leads coming from ads.
Qualification questions and the customer data the AI agent is allowed to update.
Human-handoff cases and any required integrations or actions.

Straight answers

Frequently asked questions about capturing leads from ads

What does capturing leads from ads mean?: It turns a click-to-message ad interaction into a conversation that reaches Message Pro through a connected channel, then organizes response, routing and follow-up inside the workspace.
Which ad channels are supported now?: This page covers Meta paths to WhatsApp, Messenger and Instagram when the required ad type, accounts and permissions are available. TikTok is coming soon.
How does AI work with these conversations?: It can be configured to reply using approved knowledge, ask qualification questions, update customer data, perform permitted actions and hand off to a teammate with context.
Does every advertising account connect automatically?: No. Requirements vary by provider, account type, country and permissions, so each customer connection is reviewed and configured.

Make the first minute after an ad click part of your sales process

Create your Message Pro account, then configure the channels, inbox, routing rules and AI that fit your campaigns.

Create your account and start Explore channels