After sending, use campaign results to understand what happened rather than relying on the planned recipient count.
Before you start
You need a sent campaign and permission to view its details.
Steps
- 1
Open the campaign
Go to Broadcasts and select the campaign you want to inspect.
- 2
Compare statuses
Compare recipients with sent, delivered, and failed messages where the channel exposes these states.
- 3
Investigate failures
Inspect available error details and check contact data, channel connection, and template status.
- 4
Improve the next send
Adjust the audience, copy, or timing based on results; do not automatically resend to someone who opted out.
Check the result
You can explain the difference between planned recipients and outcomes and identify items needing follow-up.