WhatsApp for business
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Official connection or QR: how to choose
Choose a connection around team operations: who handles messages, how follow-up works and whether you need campaigns. The easiest first step is only one consideration.
Start with the number
Identify number ownership, business-account permissions and current usage. Review eligibility and migration or reconnection effects before disconnecting an existing service.
Understand the operational difference
Official connection uses the WhatsApp Business Platform flow. QR uses a phone-linked session. Requirements, capabilities and charges differ; the two paths are not interchangeable.
- Review administrative access and reconnection.
- Test receiving, replying and assignment.
- Assign ownership for connection monitoring and failures.
Plan campaigns separately
For campaigns or business-initiated messages, review the templates, consent and messaging policy applicable to the chosen path. A shared inbox does not imply unrestricted outbound messaging.
Before activation
Choose the channel, review prerequisites and fees, then test with a dedicated number. Record the outcome and designate an owner before directing customers to it.
Apply these steps in your account
Create a Message Pro account and start with the workspace, then use the Help Center for setup steps.